{"product_id":"hydravena","title":"Hydravena","description":"\u003cp\u003e\u003cstrong\u003eActive Ingredient\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eA multifunctional moisturizer for skin and hair based on oat peptides. Also effective in rinse-off products and for natural hold in hair styling products.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINCI\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAqua, Hydrolyzed Oats\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePreserved with: Sodium Benzoate, Potassium Sorbate\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNatural Cosmetics Compliant\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003enatural origin, but no certification\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eItem number\u003c\/strong\u003e\u003cbr\u003eA020\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eCharacteristics\u003c\/h2\u003e\n\u003cblockquote\u003e\n\n\u003cp\u003e\u003cem\u003eThe active ingredient for every occasion!\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\n\u003c\/blockquote\u003e\n\u003cp\u003eOats are the domestic grain with the highest protein content. In addition, oat kernels contain interesting polysaccharides such as beta-glucan, which is prized for its restorative skin care properties.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHydravena consists of hydrolyzed oat kernels with all their valuable qualities in a bioavailable form. The protein is present in its much smaller form—as peptides—and the polysaccharides in the form of smaller oligosaccharides. These low-molecular properties enable Hydravena to penetrate deeper layers of the skin and hair to lock in moisture.\u003c\/p\u003e\n\u003cp\u003eOat protein consists of a multitude of amino acids found in our skin and hair. Oats contain glutamic acid in particular (25%), but also others such as proline, serine, arginine, leucine, and glycine. Due to the similarity to our body's own structures, protein-based active ingredients have a high affinity for skin and hair and adhere well, even in rinse-off products. Hydravena is therefore the ideal active ingredient for cleansing products such as shower gels, wash gels, and shampoos. It reduces the drying effect and irritation potential of surfactants and has a lasting moisturizing effect. Feelings of tightness are thus effectively counteracted during the washing process.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIn skincare, hydrolyzed proteins—especially oat protein—are considered soothing. Due to the additional sugar compounds it contains, Hydravena is even more effective than isolated oat protein. Since irritation is often accompanied by increased moisture loss and a reduced moisture-retention capacity of the skin, Hydravena is the ideal active ingredient for caring for sensitive and irritated skin and scalp. It ensures a very soft skin feel, has a slightly plumping effect, and increases the suppleness and elasticity of the skin.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIn hair care, proteins are generally considered to be structure-strengthening and repairing, as the tiny peptides can attach themselves to and penetrate the cuticle to compensate for damage. Furthermore, more moisture is bound in the hair, thereby increasing elasticity and tensile strength. Since it has little weighting effect, it is also excellently suited for fine hair. Of course, it also nourishes the scalp at the same time, thus ensuring a healthier balance and counteracting dry dandruff. In leave-in and styling products, the proteins provide a light and flexible hold. For this, higher usage concentrations of 2% or more should be used. At high concentrations of up to 5%, Hydravena also creates a \"wet look\" and can also be used to tame flyaways.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHydravena is an extremely versatile active ingredient. It is water-soluble, easy to process, can be incorporated into emulsions, toners, and cleansing products, is suitable for all skin and hair types, and brings many different benefits.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003ca href=\"https:\/\/www.instagram.com\/reel\/DBY5fGsh5g0\/\" title=\"innometics-wirkstoffe-hydravena\" rel=\"noopener\" target=\"_blank\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0553\/6111\/0196\/files\/Rohstoff-Videos_Instagram_480x480.png?v=1739616330\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003ch2\u003eRecommended concentration and processing\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e0.5 - 3% in emulsions, toners, and cleansing products (skin and hair)\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e2 - 5% in styling products or care masks\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003ewater-soluble\u003c\/li\u003e\n\n\u003cli\u003eincorporate at the end into hand-warm products\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eFeatures at a glance\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003emoisture-binding effect in the deep layers\u003c\/li\u003e\n\n\u003cli\u003eexcellently complements humectants (e.g., glycerin or glycols)\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003egives skin and hair suppleness and a soft smoothness\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003estrengthens, protects, and repairs the hair fiber from within\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003elight hold in styling products or for a \"wet look\"\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003ewater-soluble, slightly brownish solution\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003echaracteristic odor (at higher concentrations)\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eContained in the following recipe suggestions\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/innometiko.shop\/blogs\/haarpflege\/hair-repair-mask-smooth\" rel=\"noopener\" target=\"_blank\"\u003e\u003cimg style=\"margin-right: auto; margin-bottom: 16px; margin-left: auto; float: none; display: block;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0553\/6111\/0196\/files\/INNOMETICSRahmenrezpturenHairRepairMaskSmooth_480x480.png?v=1693205161\" alt=\"innometics-hair-repair-mask-smooth\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\n\u003ca rel=\"noopener\" title=\"Innometics-hair-repair-mask-smooth\" href=\"https:\/\/innometiko.shop\/blogs\/haarpflege\/hair-repair-mask-smooth\" target=\"_blank\"\u003e\u003c\/a\u003e\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eHair Repair Mask \"Smooth\"\u003c\/strong\u003e  \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan data-sheets-userformat='{\"2\":39427,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":15389148},\"12\":0,\"14\":{\"1\":3,\"3\":1},\"15\":\"Arial\",\"18\":1}' data-sheets-value='{\"1\":2,\"2\":\"Eine ultra-reichhaltige Haarkur für maximale Feuchtigkeit und Reparatur geschädigter Haarstruktur. Selbst strohiges Haar wird unglaublich geschmeidig und kämmbar.\"}'\u003eAn ultra-rich hair treatment for maximum moisture and repair of damaged hair structures. Even straw-like hair becomes incredibly supple and easy to comb.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/innometiko.shop\/blogs\/haarpflege\/hair-mask-restoration\" title=\"Innometics-hair-mask-restoration\" rel=\"noopener\" target=\"_blank\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0553\/6111\/0196\/files\/INNOMETICS_Rahmenrezpturen_Blogbeitraege_480x480.jpg?v=1719934608\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\n\u003cstrong\u003eHair Mask \"Restoration\"\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\n\u003cp\u003e\u003cspan\u003eThe luxurious, \"revitalizing\" care treatment for chemically treated and stressed hair. Balances structural damage, provides plenty of moisture, and ensures easy combability.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cstrong\u003e\u003c\/strong\u003e\n\n\u003c\/div\u003e","brand":"Innometics","offers":[{"title":"55 g","offer_id":46858712318284,"sku":"A020-55","price":7.9,"currency_code":"EUR","in_stock":true},{"title":"100 g","offer_id":46858712351052,"sku":"A020-100","price":9.9,"currency_code":"EUR","in_stock":true},{"title":"260 g","offer_id":46858712383820,"sku":"A020-260","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"1,000 g","offer_id":46878965399884,"sku":"A020-1.000","price":79.9,"currency_code":"EUR","in_stock":true},{"title":"5,000 g","offer_id":46878964449612,"sku":"A020-5.000","price":276.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/6111\/0196\/files\/IMG_0911Hydravena.jpg?v=1707216279","url":"https:\/\/innometiko.shop\/en\/products\/hydravena","provider":"INNOMETICS GmbH- Naturkosmetik Rohstoffe \u0026 Know how","version":"1.0","type":"link"}